Fall sports season means uniforms, equipment, travel, camps, and — for almost every program — a fundraiser. Football teams need pads and travel budgets. Cheer squads need camp fees and choreography. Volleyball, band, and cross country programs all hit the same wall around the same few weeks: real costs, and a short window to cover them.
For a long time, the answer was one product, sold one way. That is changing. David’s Cookies Fundraising now lets programs offer Cinnaroll cinnamon rolls right alongside its classic cookie dough, in the same online store, with the same 50% profit and the same ship-to-home setup. For coaches, booster club leaders, and PTO volunteers looking for practical fall sports fundraising ideas, that combination is worth a closer look — not because it is flashy, but because it solves a real problem: getting more households to say yes without asking any single family for more.
Why Fall Sports Season Is Peak Fundraising Season
Football, cheerleading, marching band, volleyball, and cross country all kick off within a few weeks of each other in late summer and early fall. That timing is great for school spirit and terrible for fundraising competition — several programs in the same building are often asking the same families for support in the same month.
It is also the season with some of the highest real costs. Cheer programs frequently fundraise specifically for camps like UCA, where travel, tuition, and gear add up fast. Football booster clubs are covering equipment replacement, film and scouting tools, and postseason travel. When the ask has to compete for attention, the fundraiser itself needs to do more of the work — which is exactly why product variety matters more in the fall than at almost any other time of year.
The Problem With Offering Just One Product
A single-product fundraiser is simple to explain, but it has a ceiling. Some supporters do not want cookie dough — maybe they already have a freezer full from another program’s sale, maybe it is not their thing, maybe they would rather send a coworker something for their coffee break than a tub of dough for their oven. Whatever the reason, a one-product store means that “no” is the only alternative to “yes.”
There is also a missed opportunity sitting in plain sight. A grandparent who already ordered cookie dough for the grandkids might happily add a box of cinnamon rolls for a Sunday breakfast — but only if that option exists in the same checkout. One product means one chance to sell. Two related products, offered together, means two chances from the same supporter without a second ask, a second link, or a second campaign.
Why Pairing Cookie Dough With Cinnamon Rolls Solves This
Cookie dough and cinnamon rolls are not competing products — they are different occasions. Cookie dough fits an after-school snack or a dessert tray. Cinnamon rolls fit a Saturday morning, a holiday brunch, or a gift box for a teacher or coworker. Because the two products answer different questions (“what’s for dessert?” versus “what’s for breakfast?”), offering both widens the reasons a supporter has to click “buy” instead of splitting attention between two similar items.
That distinction matters more than it might seem. Fundraising results usually come down to average order size as much as total number of orders. A store that gives a supporter two good reasons to add something to their cart, instead of one, tends to see a higher order value without any extra selling effort from the team.
Meet the Newest Addition: Cinnaroll Cinnamon Rolls
Cinnaroll, from CBL Bakeries, brings the same “ship a real treat, not just a fundraiser item” quality that made David’s Cookies dough a fundraising staple. Three flavors are currently available:
- Gourmet Cinnamon Rolls — the classic, thick-glazed cinnamon roll, baked and ready to finish at home.
- Lemon Rolls — a brighter, citrus-forward take on the same soft roll, glazed with real lemon.
- Cinnamon Twists — a flakier, sugar-and-cinnamon-dusted pastry twist, good for a grab-and-go breakfast or snack tray.
Because Cinnaroll runs on the same platform as David’s Cookies dough, adding it to a fundraiser does not mean learning a new system, managing a second vendor, or explaining a second set of rules to your sellers. It is simply another option inside the same store.
How the Combo Fundraiser Actually Works
The mechanics stay exactly as simple as a single-product David’s Cookies fundraiser — nothing about the setup gets more complicated just because there are more items to choose from.
- One store, one link. Supporters see both product lines in the same online store and checkout once, no matter how many items they add.
- The same 50% profit. Profit margin is consistent across both product lines, so there is no need to track separate payout rates.
- No separate sign-up. Programs that already run a David’s Cookies Ship-to-Home fundraiser can add Cinnaroll to an existing store; new programs get both from the start.
- No minimum order. Small programs and large ones can offer the combo without committing to a case quantity.
- Everything ships direct. Both product lines go straight to the supporter’s door — there is no added distribution day, no extra sorting, and no second pickup event to plan around.
- Timing to know: Cinnaroll cinnamon rolls are available roughly September through February, which lines up neatly with fall sports season and the winter holidays. David’s Cookies dough is available year-round, so a program can run cookies alone in the spring and add cinnamon rolls back in when fall kicks off.
What This Means for Your Program
The value of offering both products looks a little different depending on what your group is fundraising for.
Football Booster Clubs
Football budgets are typically the largest and the most predictable — equipment, film, travel, and facility costs recur every season. A combo fundraiser gives booster clubs a way to raise the average order size from returning supporters (grandparents, alumni, local business contacts) without launching an entirely separate campaign for a second product.
Cheer and Dance Programs
Cheer fundraising often has a specific, time-boxed target: a summer camp fee, competition travel, or new uniforms before a specific date. Because Cinnaroll’s September–February window overlaps with both the start of cheer season and the holidays, a combo store gives cheer families a natural reason to buy twice — once for the team, once as holiday gifting for coaches, teachers, or coworkers.
Other Fall Sports and Activities
Volleyball, cross country, marching band, and similar fall programs tend to run smaller, leaner fundraisers with fewer sellers. For these groups, the combo model matters most as a way to raise more per supporter rather than needing more supporters — a meaningful difference when a roster is 20 athletes instead of 60.
PTOs and School-Wide Groups
For a PTO running one fundraiser to support an entire school, breadth matters. A combo store appeals to a wider range of households — the family that skips cookie dough every year might still buy cinnamon rolls for a weekend breakfast, which keeps overall school-wide participation higher.
A Simple Example: Turning One Order Into Two
Picture a family that has ordered one box of cookie dough every fall for the past three years — $25 per order, $12.50 back to the team. That is a reliable, if modest, contribution.
Now picture the same family opening the same link and seeing cinnamon rolls next to the cookie dough. If even one in four of those returning households adds a $25 box of Cinnaroll to their order, a program with 100 regular supporting households picks up an extra $625 in sales — and just over $300 in additional profit — without recruiting a single new seller or supporter. That is the practical case for a combo fundraiser: it is not about asking harder, it is about giving your existing supporters one more good reason to say yes.
Tips for Promoting a Two-Product Fundraiser
- Show both products together in your first post or message, rather than announcing cookie dough now and cinnamon rolls later — supporters should see the full menu from the start.
- Use the calendar. Because Cinnaroll is seasonal, mentioning “available through February” or tying a post to homecoming, a bye week, or the holidays gives supporters a reason to order now instead of later.
- Split the pitch by occasion, not by product — “stock your Saturday morning” for cinnamon rolls, “restock the freezer for game-day snacks” for cookie dough — so the message matches how people will actually use what they buy.
- Let returning supporters know it is new. A short note like “we added cinnamon rolls this year” gives past buyers a specific reason to open the link again, even if they already bought cookie dough last season.
Why the Ship-to-Home Model Makes This Even Easier
Adding a second product line to a traditional, in-person fundraiser usually means double the sorting, double the storage, and double the distribution-day headache. That is not the case here. Because both David’s Cookies dough and Cinnaroll cinnamon rolls ship directly to each supporter’s door, the volunteer workload does not change no matter how many product lines are in the store. There is no cooler to manage, no gym floor covered in boxes, and no coordinating pickup times around two different products with two different shelf lives.
For coaches, booster leaders, and PTO volunteers who are already stretched thin during fall sports season, that is the real benefit: more ways for supporters to give, with no more work for the people running the fundraiser.
A Sweeter Way to Fund Fall Sports
Fall sports fundraising works best when it fits into an already-busy season instead of adding to it. Pairing David’s Cookies dough with Cinnaroll cinnamon rolls does exactly that — it gives supporters more reasons to buy, gives programs a higher potential order value, and does not add a single extra task to a coach or volunteer’s plate.
For football booster clubs covering equipment and travel, cheer programs funding camp and competition season, and PTOs trying to reach more households across an entire school, the combo model is a practical upgrade to a fundraiser many programs are already running — not a new system to learn.
Ready to add Cinnaroll cinnamon rolls to your fundraiser, or start a combo fundraiser from scratch? Start your David’s Cookies Ship-to-Home Fundraiser today and get your custom store set up in minutes.
Frequently Asked Questions:
Can you sell two products in one fundraiser store?
Yes. David’s Cookies Fundraising now allows programs to offer Cinnaroll cinnamon rolls alongside David’s Cookies dough in the same online store, using the same link and the same checkout.
How much profit do we earn on cookie dough and cinnamon roll sales?
Both product lines offer 50% profit per sale, so there is no need to track different payout rates depending on what a supporter orders.
Is there a minimum order to add Cinnaroll to our fundraiser?
No. There is no minimum order requirement, which means small teams and large programs can both offer the combo without added risk.
When are Cinnaroll cinnamon rolls available?
Cinnaroll cinnamon rolls are available roughly September through February. David’s Cookies dough is available year-round, so programs can run cookies on their own outside that window.
Do we need to sign up separately for Cinnaroll?
No. Programs already running a David’s Cookies Ship-to-Home fundraiser can add Cinnaroll to their existing store, and new programs receive access to both product lines from the start.